Lazada is the No.1 Shopping Online Retailer in Southeast Asia. As a one-stop fashion store, Lazada is the right fashion destination with millions of high-quality items ranging from clothing, shoes, bags to accessories, beauty, home décor and face masks, at affordable prices. Lazada endeavors to inspire in the pursuit of fashion while offering an easy and fun shopping experience.

The Challenge:
Increasing the penetration rate across the whole SEA & Increasing monthly ROI

The main challenge in this retargeting campaign is to increase the monthly ROI in specific markets including Indonesia, Thailand, Vietnam, Philippines, Malaysia and other SEA geos.

The Solution:
Utilizing Dynamic Ads and Product Feed to Optimize Towards the Highest ROI

• Analyzing the top geo and top shopping category so these can become the main focus.
• Integrating the Lazada product feed to obtain a real-time discount message and utilizing dynamic ads to attract high-value buyers.
• For active buyers, focusing on high-value buyers who prefer higher-price items and products.
• Creatives A/B testing to promote discount displays that are optimal for catching buyers' attention.
• For significant festivals and seasons, showcasing items and goods which are on sales promotions.

The Results

Additional Sales


Mothly ROAS


In-App Engagement rate


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